Here are some past questions on this half of the paper; for each one you need to make detailed reference to the case study material to support the points made in your answer (remember we've studied film as our media area):
June 2014
"The increase in hardware and content has been significant in recent years. Discuss the effect this has had on institutions and audiences in the media area you have studied."
June 2013
"Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied"
January 2013
"What impact does media ownership have upon the range of products available to audiences in the media area you have studied?"
June 2012
"Cross-media convergence and synergy are vital media processes in the successful marketing of media products to audiences. To what extent do you agree with this statement in relation to your chosen media area?"
Your task is to do further research into the production, marketing and distribution of films that can be applied to these questions. Contemporary examples might be Disney's purchase of both Marvel and Lucasfilm to create the Marvel Cinematic Universe and the new Star Wars films. Also look at the synergy used with these products.
You could also find examples of how films are distributed after cinema release, focusing on how streaming, Netflix, Sky, etc are taking over from sales of DVDs and Bluray.
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