Case
Study:
You are going to evaluate the marketing campaign of The Hobbit.
Use the
link below to make notes on all the aspects of the marketing campaign that
preceded the premiere of the film.
What impact
do you think the marketing of the film had on its success? Think
of the impact on the audience?
How did the distributor use
cross-media marketing to raise awareness of the film?
Are there any examples of synergy
in this campaign?
No comments:
Post a Comment