Year 12 Case Study (Classwork)

Case Study: You are going to evaluate the marketing campaign of The Avengers.

http://collider.com/the-avengers-commercials-target-acura/

http://www.qualitylogoproducts.com/blog/marvel-avengers-facebook-marketing-superhero/

http://www.hollywoodreporter.com/heat-vision/avengers-marvel-box-office-milestone-joss-whedon-321760

What impact do you think the marketing of the film had on its success? Think of the impact on the audience?

How did the distributor use cross-media marketing to raise awareness of the film?

Are there any examples of synergy in this campaign?